This may be a strong statement, especially coming from a roofing company, but almost nobody wants to buy a roof. 

There, we said it.

The reason I mention that, is because many of the customers who initially call us are distraught, upset, or in a state of shock over their current circumstances. 

Chances are, if they’re calling us, they need our help, because something is wrong with their roof. 

People often don’t understand the importance of a roof until they get a leak, or some shingles blow off. Then it dawns on them that the roof above their heads is keeping what could be their biggest investment, their families, and all their stuff safe from the weather outside.

It’s not as dramatic as a serious medical diagnosis, but it can feel similar.

So what does all this have to do with empathy?

When these folks call us, we realize what’s going on in their lives, and we also know we can provide a valuable solution. I often call our customer care center here life coaches, because they know folks who are calling us really could use our help and guidance. We know they may have a lot on their plates and on their minds. That isn’t lost on us. 

We’ve walked a mile in their shoes, and are ready to treat them with kindness, a sense of compassion, and yes, empathy. 

Empathy shouldn’t be confused with sympathy, as it often is. Sympathy is pity, empathy is understanding what it’s like to be that other person, and what they may be experiencing.

We know most people aren’t overjoyed at buying a roof, but we can help to put their minds at ease and give them the solutions they’re looking for. Whether finances, quality of workmanship, or just reliable, friendly service, we’re here to serve and sometimes that is all that people are looking for. Friendly, professional, and reliable people to help them through a tough spot or a rough patch.


Red Dog’s Roofing is a local, community focused roofing company based out of Fitchburg, Massachusetts, who have provided exterior remodeling solutions for generations. Their newest initiative is supplying guidance to the next generation of tradespeople by offering resources, encouragement, and solutions to make them more empowered choices in their careers and in their lives. http://www.reddogsroofing.com